How to promote a podcast on social media

Podcasts aren’t a new concept, but their popularity has certainly risen in recent years. With so many people now creating their own, how can you get yours to stand out in the crowd? 

In the age of technology, social media is king. It’s arguably the most productive marketing device around and can really help to propel your business when used correctly. With this in mind, we’re going to explore some of the best ways to promote your podcast on social media to help you gain more listeners.

1. Create podcast clips

Video is now the most valuable type of content on social media, so to really tap into this, you need to film your podcast. With some basic editing know-how, you can create clips or trailers from this content that highlight some of the key conversations in the episode. Posting these short clips on social media should encourage listeners to head over to your podcast and listen/watch the whole thing.

For inspiration, check out this clip from our team.

2. Repurpose podcast content

Let’s face it, not everyone has the time to listen to a 45-minute podcast, especially if they follow several creators, so you need to look for ways you can repurpose your episodes to attract the most listeners and viewers. A great way of doing this is to create blog posts discussing the topics covered in each episode. You can then share a link to the blog post on your social media accounts.  

You could even take important quotes from the episode and turn these into images or infographics that you can share on your Instagram or Twitter feeds. 

 3. Post on multiple platforms

Your listeners are likely using multiple platforms, so you need to be on as many social media networks as you can to get the most reach. However, it’s important to bear in mind that the approach you take on each one will need to be slightly different. 

Facebook and LinkedIn tend to be more formal than Instagram and TikTok, so while you may get away with humour on the latter, you may need to tone this down on the former. Think carefully about the demographic of each platform too – TikTok is very much dominated by Gen Zs, whereas Facebook is popular amongst Millennials.

4. Ask guests to share your podcast on their own accounts

If you have guests on your podcast, ask them to share the episode on their platforms once it goes live. This will help to introduce a wider audience to your podcast – and you never know, new listeners may even stick around if they like what they hear! 

5. Add a CTA

While you might think CTAs are reserved for blog posts, there’s nothing stopping you from including them on social media too. If you share a clip or trailer of your latest episode, make sure you encourage your followers to check out the full podcast by following the link. 

For more guidance on how to create a podcast, or to hear some inspiring business stories, get in touch with us at Brilliant Businesses today!