The Benefits of Podcasting and How It Can Grow Your Business

The popularity of podcasts has risen exponentially in recent years, with an estimated 100 million people listening to a podcast each month in 2020. As such, it’s probably no surprise that companies, individuals and organisations both big and small have been tapping into the trend by creating their own series for customers to enjoy, helping them to grow their revenue and increase traffic to their websites.

But how can you utilise these incredible marketing devices? Read on to find out more.

First, what is a podcast and why have they become so popular?

A podcast is an episodic series that tends to focus on a particular topic, usually containing a mixture of music, interviews, discussions and stories.

Within a business setting, you can use them as a platform to talk about your company and get the public excited about everything you encompass: your ethos, your goals and even your products. Whilst reading through lots of text on a webpage takes time and effort, listening to a podcast can be done with minimal effort, which is one of the reasons why many believe they have become so popular with audiences.

Your listeners can simply play the track whilst doing chores, driving to the office or working out at the gym. Through podcasts, you are giving your brand a human voice, connecting directly with your customers and followers while appealing to a wider and more accessible audience.

What are the benefits of podcasts?

A particularly intimate form of marketing, podcasts are interactive and fun, allowing audiences to engage in the conversation, provoking questions that they can reach out to ask at the end of the episode, usually via social media. Not only does this increase interaction and awareness of your business, but it’s also a great way to put a voice or ‘face’ to a brand, which feels more personal than simply reading a short biography on a company website.

They’re also a great way of sharing your expertise and insight into the sector or market you work in, which, again, helps to build awareness and promote trust in your company.

Is it hard to record a podcast?

You really don’t need a lot of equipment to film a podcast, which is why they are so popular. Typically, you’ll need good quality audio software, such as GarageBand or Audacity, alongside some technical kit, including microphones, headphones and an audio interface or mixer.

Here at Brilliant Businesses, we have our own podcast that helps business owners to share their unique stories. For a chance to be featured, just like Joe Milner from Loch Associates and Nicky Fisher from Herron Fisher, complete our form and we’ll be in touch.