No matter what kind of business you run, a good marketing strategy will be key to your success. And one marketing tool that has seen its popularity rise rapidly in the last few years is video interviewing and podcasting. Here are just some of the reasons why video and podcasts could be a great marketing method for your business.
Builds relationships with customers
Video Podcasts like this https://brilliantbusinesses.biz/podcasts/brilliant-businesses-podcast-episode-67/”>one</a> with Greg Thurstans and Matthew Rose from the Elite Football Programme at Beechwood School in Tunbridge Wells, are a great way to build an audience base as they help your customers feel more connected to your business. Talking directly to your followers and addressing their questions or concerns on a podcast is a much more personal experience than a tweet or Facebook post. This will make them more likely to return to your business as they see you as a trustworthy source, and this reliability and connection will help to cement your brand in their minds.
Increases your rankings in the SERPs
If you’re looking to improve your SEO strategy, a video podcast can be a great way to do this. In the same way you use keywords in your written content, you should also use keywords in your podcasts. Just make sure to add these to your podcast descriptions and metadata too.
Demonstrates your expertise
Customers are more likely to turn to businesses that have proven they know what they’re talking about and provide a great service to match. While you can share your knowledge in blogs or videos, the intimacy of a podcast is one of the best ways to demonstrate your experience within your industry. Inviting some of your team members, or even some special guests, onto your video podcast is another great way to demonstrate the value your business offers. Why not check out this https://brilliantbusinesses.biz/podcasts/brilliant-businesses-podcast-episode-65/”>podcast</a> with Steve Aiston from Smart Office Group?
One of the biggest benefits of using podcasts for marketing is the low costs involved. You can create a podcast with just the voice recording app on your phone if needed. Even if you want a higher-quality set-up, you can start with a simple microphone for as little as £70. Just make sure you do your research into how to post a podcast online (typically via a podcast directory) – if you’re unsure, it may be best to seek some expert guidance on this.
Where to get help
For more tips on how to help your business thrive, get in touch with our team or check out some of our excellent video podcasts with leading industry names. Here at Brilliant Businesses, we are passionate about sharing your stories so please do get in touch to be featured or to learn more about one of our social media packages.