“I’ve spent fifteen years in marketing, starting off my career working with big brands like Nespresso (part of Nestlé). I then moved to Switzerland after meeting my Swiss husband whilst working with Nespresso. In Switzerland, I spent around four years with Procter and Gamble in their Prestige business, working on fine fragrances and make-up; both Nestlé and Procter and Gamble were an amazing training ground for my marketing skills. I was thrown into the deep end and made responsible for a lot very early on, it gave me a thick skin, it was great training and I loved it.
We then decided to move back to the UK, and I wanted to use my expertise with what I had learned from the big brands to help smaller businesses to grow. I joined Monica Vinader, who are an affordable luxury jewellery brand, now present globally. In London, I joined them as Marketing Manager and when I joined, they had a turnover of around four seven million, when I left, they were turning over thirty-five million, so a massive growth in five years.
During that time, I had my two daughters and went part-time but soon realised I wanted to spend more time with them so stopped, I realised I had ten or eleven years’ experience by then and I was always interested in starting up on my own – so I went for it.
I started off freelancing, helping similar businesses in the luxury and premium sector with their marketing but realised I was missing an element, social media. Social media was becoming more and more important for small businesses, so I retrained in social media and started to add it to my services, then Covid hit and the demand for social media services went through the roof! So, my business has shifted, seventy percent is social media training for small businesses and thirty percent is me as a marketing lecturer, working with training providers who offer apprenticeships and other marketing and digital professional qualifications, working as a course tutor or lecturer.
I train small businesses on Instagram, Facebook, Facebook Advertising and LinkedIn as well as social media strategy, I do it on a one-to-one basis, in small groups of up to four, and large of up to ten, online or face to face. What I do really is all about training, I don’t manage client’s social media accounts, I’m focused on up-skilling clients that want to use the social media platforms for themselves. Often, it’s small companies that can’t afford to outsource their social media and need, or want to learn to do it themselves, or small businesses that have the desire to keep it in-house. and do it themselves. I work across all industries; I don’t have a specific niche – the training I offer can be used in any industry but I will always tailor my advice and content recommendations to the client’s specific sector.
I’m married to a Swiss guy with three children, two girls and a boy aged eight, six and two, born in India but live in Sevenoaks and went to school in Tunbridge Wells, so I’m passionate about helping businesses in the local area.
Another important part is after the training I don’t just ignore my clients, I will then look at what they are doing, follow them and engage with their posts and let them know they can get in touch anytime if they need any further help or support. It’s important that I’m there for them after the training.
The satisfaction I get from my work is when someone comes to me and is just desperate with social media, they can’t get their heads around it, they hate it, and it takes up way too much of their time. After my training, they understand it, and realise it doesn’t have to be that way – they walk away feeling inspired and have more confidence to do it themselves; that is SO rewarding.
I have a social media strategy workshop on Tuesday 8th November in Maidstone from 10am to 2.30pm. This four-hour training session with a thirty-minute buffet lunch, included in the price, is aimed at small business owners, including start-ups, freelancers and sole traders who are just starting out on social media for their business or have been posting without any real plan. During the session, will create with me and walk away with an actionable social media strategy for your business which you can use straight away. Early bird tickets are £120 and are on sale until 18th October, thereafter the general admission is £150.”
The venue is:
15 Old Chatham Place
Blue Bell Hill
Topics covered are:
Creating a full social media strategy for your business
Objectives – why are you using social media and what do you want to achieve
Audience – who are you trying to target
The platforms – an overview of all the different social media platforms
Content and content strategy – building a strategy and plan including topics of conversation and building a strategy
Metrics – linking back to the objectives that we set at the beginning
For more information, and to book your place, visit >> https://www.eventbrite.co.uk/e/social-media-strategy-for-business-workshop-aylesford-tickets-419155805297
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I’m a Marketing Consultant & Social Media Trainer supporting ambitious small business owners with practical social media training and personalised marketing advice, to help them grow their businesses.
I’ve worked with a number of organisations and brands across the luxury, beauty and fashion retail sectors throughout my 15+ year career. From global, blue-chip FMCG businesses including Nestlé Nespresso and Procter & Gamble, to ambitious SMEs including the rapidly-expanding, accessible luxury jewellery brand, Monica Vinader, I’ve helped both big and small brands to grow and built a deep understanding of the unique environment and challenges (operational and financial!) faced by small businesses.
Bringing these aspects of my experience together and wanting to take a step outside the 9-5++ to spend more time with my young family, I achieved my Chartered Institute of Marketing (CIM) Diploma in Professional Marketing, graduated from the award-winning Digital Mums Social Media Associate Programme, and launched my own business, Wendy Wyss Marketing, in the space of a year.